Meet Labubu — The Monster with Heart
Every legendary story has a spark, and Labubu’s journey began with designer Kasing Lung (Hong Kong-born, Netherlands raised). In 2015, he introduced Labubu in his Nordic-mythology–inspired picture book series called The Monsters.
The Meteoric Rise to Icon Status
Around 2023–2024, Labubu exploded in popularity—especially among Gen Z and young adults. A key driver was celebrity endorsements: Blackpink’s Lisa, Rihanna, Kim Kardashian, and Dua Lipa appeared with Labubu keychains and plushes
Blind Box Craze & Collectible Culture
Labubu is often sold in blind boxes, adding excitement and mystery. Some lucky collectors even find rare "secret" versions hidden in sets like Exciting Macaron or Fall in Wild
Global Sensation & Local Buzz
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In Australia, storefronts in Sydney, Brisbane, and Melbourne witnessed huge crowds—sometimes 12-hour lineup—to grab Labubu in blind-box drops
